During the course of the Covid-19 pandemic, e-commerce has accelerated right across the globe - to the extent that Econsultancy.com believes it’s a trend that’s hard to ignore. This is particularly since consumers shopped with increased frequency online out of necessity. Subsequently, lockdowns and stay-at-home orders also forced brands to rapidly change their strategies. Companies that hadn’t paid much attention to e-commerce and to m-commerce, or were only just beginning to embrace digital transformation, now found themselves having to transform their operations to both stay afloat and compete with rivals. Growing mobile commerce also spurred on the growth of mobile payments.
Strongest trends in 2021
According to Econsultancy.com’s ‘Stats roundup: the impact of Covid-19 on ecommerce’, “App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021. This is up from just under 85 billion in 2020. This means that the amount of time spent in shopping apps globally has more than doubled since 2018, when Android users spent 48.7 billion hours using retail apps.
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Client: Trudy Darwin Communications for Bango Plc. Author: Graham Jarvis. Published by Digitalisation World in June/July 2022.
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